BBA – DIGITAL MARKETING

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The BBA Digital Marketing undergraduate program is designed to impart knowledge and skills essential for effective product and service marketing using digital technology and media. This comprehensive program trains students in various facets including SEO (Search Engine Optimization), SEM (Search Engine Marketing), Display Advertisement, Content Marketing, Data Analysis, E-commerce, Social Media Marketing, Email Marketing, and more. Additionally, the program awards a Microsoft certification in Digital Marketing on Cloud, enhancing students' proficiency in this dynamic field. This partnership with Microsoft also provides internships and job placement aid, facilitating students in acquiring work experience and transitioning seamlessly into the workforce post-training.

Course Highlights

The program offers a Digital Marketing on Cloud certification from Microsoft.
Participants are guaranteed three interviews by Microsoft.
Learning is facilitated by Microsoft Trainers and Industry Practitioners.
The curriculum includes 20+ industry projects and case studies.
Soft Skills Essential Training is an integral part of the program.
Participants have the opportunity to improve their professional network and learn from peers.

Career Scope

Students get a chance to choose from a wide range of career options. With almost all companies moving their businesses online, the scope of the programme is reaching new heights. The program is an excellent choice for digitally adept students, who keep track of online trends, and who can creatively deal with different problems. Students can be employed as:

Marketing Executive
Digital Marketing Strategists
Digital Marketing Analysts
SEO Executive / Expert
Social Media Specialist

Program Overview

Duration : 3 Years
Eligibility : Candidates who have completed Two years Pre – University course of Karnataka State or its equivalent are eligible for admission into this course as notified by the University from time to time.

Course Content

What is Digital Marketing?

Digital Marketing is the utilization of digital platforms such as social media, email, websites, etc. to promote products and services. It involves building brand image, engaging with customers, expanding audience pool, etc. Digital Marketing is also centered around building tactics and strategies to attain business objectives through the digital world.

How can Digital Marketing help BBA students?

The specialization of Digital Marketing helps BBA students to gain practical insights about expanding businesses through the use of digital channels. In the present time, almost every organization is putting greater emphasis on the need for digital marketing. Thus, this field holds promising grounds for BBA graduates to land in a rewarding career.

Is Digital Marketing a good career?

Digital Marketing is a brilliant career choice for individuals who are well-informed about the digital world and interested in marketing. It is a promising field of study in a time when all companies are transforming their businesses digitally. The scope of digital marketing is predicted to increase to a great extent due to the increase in the use of the Internet among different populations.

What are some examples of digital marketing?

Some examples of digital marketing include Search Engine Optimization (SEO), Social Media Marketing, Google Ads, Content Marketing, Influencer Marketing, Pay-per-click advertisements, etc. These are the different means and strategies through which businesses can reach their targeted audiences.

What is the importance of digital marketing?

Digital Marketing is very important in the current world. Its relevance is based on its ability to reach targeted audiences, create brand awareness, and expand businesses. With the vast majority of companies moving online, the demand for digital marketing is more than ever. Digital Marketing helps build awareness about various industries and help them grow rapidly.