BVA / B.Des in Graphic & Commnication Design

From the end of the 20th Century, Communicating ideas through art forms, especially through visual arts and graphic design has soured generating a spike in job opportunities for digital designers. With Branding becoming a key factor in the growth of businesses worldwide, effective visual communication design has become of paramount importance.
Visual Designers today should also understand the importance of UI design as this gives them access to a wide range of design jobs and job titles and are sought after by larger clients.
This Bachelor's Degree programme lays the foundation of all design aspects before focusing in-depth on various design domains related to graphic and communication design with special emphasis on user experience. Students are also given hands-on training on design software and are exposed to designer works.
This Programme aims to provide knowledge in various communications prevailing in life and the role of Graphic Design in communication. The programme provides an introduction to Visual Communication in various contexts and explores the design strategy. Introduces Graphic Design for the contemporary communication process. Students work on simple assignments culminating into a project.

BVA / B.Des in Graphic & Commnication Design

Approved by Bangalore University, Karnataka.
Course Duration : 4 years
Eligibility :

Pass in 10+2 / Higher Secondary (HS) / Pre University (PUC) / 'A' Level (with 12 years of schooling) or it's equivalent with English as one of the languages. Shall have secured a minimum of 45% marks in aggregate in core subjects. Or 3 years Diploma recognized by Technical board.


Career Scope

Multimedia Designer, Web Designer, Logo Designer, Brand Identity Designer, Flash Designer, Creative/Art Director, Photo Editing/Photoshop Artist, Layout Artist, designers, strategic communication campaign managers, art, Production designers, all kinds of print and web medium, and creative directors are a few career options available for graduates of this programme.

Course Content

Semester 1

  • Story of Art I
  • Fundamentals of Drawing - I
  • Design Foundation I
  • Inter Design studies- I
  • Constitution of India and Human Rights
  • Workshop

Semester 2

  • Story of Art II
  • Fundamentals of Drawing - I
  • Design Foundation I
  • Inter Design studies- I
  • Ability Enhancement compulsory Course- Environmental Studies
  • Workshop

Semester 3

  • Theory of Graphic Design - I
  • Graphic Design & Communication - I
  • Drawing for Designers I
  • Basic Typography
  • 35.1 Digital Design-I
  • 35.2 Graphics Design-I
  • 35.3 Revitalization of Arts & Crafts
  • Basic Digital Media
  • Non-Core: Science & Society
  • Workshop - writing

Semester 4

  • Theory of Graphic Design II
  • Graphic Design and Communication II
  • Drawing for Designers II
  • Advance Typography
  • Elective
    1. Digital Design-II
    2. Graphics Design-II
    3. Digital Animation
  • Advanced Digital Media
  • Non-Core: Life skill and Personality Development
  • Workshop

Semester 5

  • Theory of Advertising Design
  • Graphic Design for gaming
  • Graphic Design for Print & Web Media
  • Information Design
  • Elective
    1. Digital Matte painting
    2. Camera and Film editing
    3. Photography
  • Non-Core : Banking and Finance
  • Workshop / Project

Semester 6

  • Theory of Advertising, Visual communication & Media
  • Advertising Design & Media (Practical)
  • Packaging Design and Printing Technology (Practical)
  • Introduction to UI/ UX Design (Practical)
  • Elective
    1. Interaction Design
    2. Motion Graphics
    3. Digital Illustration Technique
  • Project work
  • SDC / Entrepreneurship and Innovation
  • Workshop / Project

Semester 7

  • Design Management
  • Introduction to User Interface Design
  • Portfolio development
  • Advertising Design - Research Project
  • Elective
    1. Game Design
    2. Videography
    3. Preproduction
  • Design Thesis (Dissertation)

Semester 8

  • Graduation Project
  • Internship