BBA – Digital Marketing
BBA Digital Marketing is an undergraduate programme that focuses on the knowledge and skills required to carry out marketing of different products and services with the use of digital technology and media. The Programme trains students in SEO (Search Engine Optimization), SEM (Search Engine Marketing), Display Advertisement, Content Marketing, Data Analysis, E-commerce, Social Media Marketing, Email Marketing, and a lot more. Digital Marketing students also gain hands-on experience through workshops, internships and industry visits. This helps them, to a great extent, to stay updated in this ever growing field.
The field of digital marketing is expanding rapidly all over the world. Digital Marketing has become an essential tool for companies and organizations to reach their audiences and build their brand. This has also created a growing demand for Digital Marketing professionals across different sectors. In the duration of three years, BBA Digital Marketing graduates learn essential skills and gain expertise in the field of Digital Marketing. This helps them to become the top choice of employers while seeking a career.
Companies are increasingly looking forward to data-driven decision making. Thus, the scope of BBA Business Analytics is more than ever. A business analyst is the changemaker of a company or an organization. Their key role is to make necessary decisions in order to change and transform businesses.
Career Scope
After completing the BBA Digital Marketing Programme, students get a chance to choose from a wide range of career options. With almost all companies moving their businesses online, the scope of the programme is reaching new heights. Numerous career opportunities are available for digital marketing graduates in a wide spectrum of industries and organizations. The programme is an excellent choice for students who are digitally adept, who keep track of online trends, and who can creatively deal with different problems.
Career in Digital Marketing
- Marketing Executives
- Digital Marketing Strategists
- Digital Marketing Analysts
- Digital Marketing Manager
- SEO Executive/Expert
- Digital Marketing Executive
- Social Media Specialist, etc
Vision
Acharya Institutes, committed to the cause of value-based education in all disciplines, envisions itself as the fountainhead of innovative human enterprise, with inspirational initiatives for academic excellence.
Mission
- To impart knowledge to students in functional areas of business so that they may pursue careers in management and excel in different fields of management
- To incorporate extensively – along with theoretical knowledge sharing – various skills (viz., Presentations, rapid reading, geo political awareness, time management) needed for managerial effectiveness
- To promote knowledge through research – both applied and conceptual relevant to management
- To enhance the decision – making skills and administrative competence of students
- To motivate students to apply management techniques to new and innovative areas of management
Duration : 3 Years
Eligibility : Candidates who have completed Two years Pre – University course of Karnataka State or its equivalent are eligible for admission into this course as notified by the University from time to time.
The BBA learning goals specify the intellectual and behavioral competencies that graduates should possess and that provide a foundation for their future professional and personal development and success. Learning goals are general statements, so a number of measurable learning objectives are also established for each objective.
- Critical Thinking and Decision Making – Student are able to: Use analytical and reflective thinking techniques to identify and analyze problems, develop viable alternatives, and make effective decisions
- Apply appropriate quantitative and qualitative techniques in solving business problems
- Communication Skills – Students are able to: Write effective business documents Prepare and deliver effective oral business presentations using a variety of appropriate technologies
- Ethical Behavior and Social Responsibility – Students are able to: Identify and analyze ethical conflicts and social responsibility issues involving different stakeholders
- Develop viable alternatives and make effective decisions relating to business ethics and social responsibility
- Core Business Knowledge – Students are able to: Demonstrate competency in the underlying concepts, theory and tools taught in the core undergraduate curriculum
- Global Perspective – Students are able to: Identify and analyze relevant global factors that influence decision-making
- Develop viable alternatives and make effective decisions in an international business setting
Upon BBA graduation, students will be capable towards:
- Exhibit extensive altitude of understanding in Global Business Concepts and Principles. It reveals the ability to resolve the global business problem by setting appropriate criteria for decision making and implementing the proposed solutions
- Competing the Worldwide challenges through effective management skills, Business Communication Skills, Analytical Skills, Logical Skills etc.
- Proficiency in distinguishing and determination to face the ethical and cultural issues
- Extensive creative wisdom to become Entrepreneur / Technopreneur / Successful Startups Founder
- Developed Multi-Matching skills to adopt various employability opportunities in government and private sectors
- Critical Thinking Skills: Students are able to define, analyze, and devise solutions for structured and unstructured business problems and issues using cohesive and logical reasoning patterns for evaluating information, materials, and data.
- Communication Skills: Students are able to conceptualize a complex issue into a coherent written statement and oral presentation.
- Technology Skills: Students are competent in the uses of technology in modern organizational operations.
- Entrepreneurship and Innovation: Students can demonstrate the fundamentals of creating and managing innovation, new business development, and high-growth potential entities.
- Business Knowledge: Students can demonstrate technical competence in domestic and global business through the study of major disciplines within the fields of business.