Acharya Institute of Technology Faculty
Master of Business Administration

Dr.SATYA S, Professor

 PERSONAL PARTICULARS
 Name  SATYA S
 Designation  Professor
 Contact Number  9886291943
 E-Mail  ss.manuscript@gmail.com

 Date of Birth  DD
 24
 MM
 09
 Year
 1964
 Years with the college  2 years  
 Core Discipline  MBA, PhD in Management
 Specialization  Marketing

 PROFESSIONAL QUALIFICATIONS
 Qualification / Discipline (Start with degree) Year  Institution
 BA ( SOCIOLOGY)  1985  Queen Maryís College-MADRAS UNIVERSITY
 MBA  1988  ANNAMALAI UNIVERSITY.
 PhD  2009  VIT UNIVERSITY, VELLORE
 DSc  2011  INSTITUTE OF SOCIAL AND ECONOMIC CHANGE (ISEC)

 CONTINUING EDUCATION / REFRESHER COURSES UNDERGONE [LAST 3 YEARS]
 Course Title Year  Institution  Duration
 PhD  2009  VIT UNIVERSITY  5 Years
 DSc  2011  INSTITUTE OF SOCIAL AND ECONOMIC CHANGE (ISEC)  2 Years

 SUMMARY OF RESEARCH PUBLICATIONS
 FOREIGN JOURNALS
 Journal Name  Date, Volume & Issue No  Paper Title
 Journal of Travel and Tourism Research  Fall-2007, pp 131-150.  Behavior Segmentation of Wellness Clients
 Dharana Bahvanís International Journal of Business  2 (1), 2008, pp 17-22  Wellness Positioning: Rational for Promoting Brand India
 Health Marketing Quarterly  27(1) 2010, pp 1-20.  Using Lifestyle Analysis to Develop Wellness Marketing Strategies for IT Professionals in India
 International Journal of Hospitality and Tourism Administration  11(3) 2010 pp 200-217  Using Wellness Services to Position and Promote Brand India
 Bhavanís International Journal of Business  4(1),2010, pp 44-60  Segmenting and Profiling Wellness Clients Based on Lifestyle and Behavior-Synopsis of Phd thesis
 Health Marketing Quarterly  28,2011, pp 16-37  Understanding Wellness Center Loyalty through Lifestyle Analysis
 Information on Management and Business Review  2011, 2 (3) pp 112-117  In-store Promotions and its Effect on Apparel Purchase

 INDIAN JOURNALS
 Journal Name  Date, Volume & Issue No  Paper Title
 Journal of Services Research  3, 2003, pp 157-169  An Insight on Service Attributes in Banking Sector
 Prestige Journal of Management and Research  7(1) 2003, pp 74-79.  Strategies for Sustainable Growth
 Ushus Journal of Business Management  4,( 1) 2005,pp 32-39.  Process Efficiency in Wellness Sector
 Indian Journal of Marketing  2009, 39(11) pp 31-38  Usage of Different Statistical Methods On A Single Data and Its Implications On Managerial Decision Making
 Indian Journal of Marketing  2011, 41 (3) pp 3-7.  Promoting Health Tourism in India: An Exploratory Study on The Role of Specialty and Corporate Hospitals in Bangalore
 Indian Journal of Marketing  2012, 42 (1) pp 11-16  Leisure, Social Networking, Mass Media: The Evolving Confluence

 PAST POSITIONS HELD BEFORE PRESENT ASSIGNMENT
 Designation  From ‚Äď to  Institution / Organization
 Assistant Professor  2007 -2009  RV Institute of Management
 Senior Lecturer  2003 -2007  M S Ramaiah Institute of Technology
 Faculty  2000 -2003  Alliance Business Academy

 POSITIONS HELD IN PRESENT ORGANIZATION
 Designation  From ‚Äď to  Institution / Organization
 Professor  2009 -Till date  Acharya Institute of Technology Bangalore

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