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Acharya Institute of Technology

Master of Arts - Journalism & Mass Communication

Overview

The Department of Mass Communication and Journalism was founded in the year 2005 with and maximum intake of 20 for MS program affiliated to Bangalore University. Since then, the department has been producing Post Graduates with a great deal of exposure to industries and industrial professionals with a bid to pass on professional skills. Besides the department is also enriching the students by the way of organizing class seminars, quiz and technical competition, like photography, short documentaries and reporting. Till now the department organized two National Seminars and Media Fest which brought eminent broadcasters, academicians and the students together for an interface.

Guest Lectures have been a regular feature in the department. Eminent editors and senior Journalist and eminent broadcasters have addressed the student embellishing their knowledge. A week long TV Workshop and the workshop on film appreciation are a few examples. The Department has been perpetually striving to bring about excellence in teaching and Academic levels. The exemplification being, the University Ranks that came in 2013 and 2014. The second rank was bagged by the departmental students in both the years.

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Programs

Post Graduate

Master of Arts - Journalism & Mass Communication

Duration  : 2 Years

Eligibility :Any graduate with a minimum of 50% marks in any discipline.


Career Scope

There will be numerous companies from a variety of fields that requires students from English literature. Candidates can get jobs as proofreaders, Copy Editors, Copy writers and writer in the marketing department (e.g. writing pamphlets or brochures for social service firms like PETA) etc. Students can also opt for Post Graduation in English Literature, Linguistics, Cultural Studies, Comparative Literatures, Women Studies, Translation Studies, etc.,. Candidates with English Literature background can get jobs abroad too.

Vision

“Acharya Institutes, committed to the cause of value-based education in all disciplines, envisions itself as fountainhead of innovative human enterprise, with inspiration initiatives for academic excellence.”


Mission

"The mission of the Department is to promote critical and technological literacy through general and advanced study in literature, rhetoric and composition, creative writing, ESL, linguistics etc. It specifically intends to promote literacy in the global language- to be precise the ability to read, write and think critically and analytically."

Advisory Board

Chief Advisor

Prof. Gurunath Rao Vaidya
Principal,
Acharya Institute of Graduate Studies.

 

Chairman

Prof. Greeshma Peethambaran
Assistant Professor & Head,
Department of English.
Acharya Institute of Graduate Studies.

 

Member Secretary

Dr. Krishnan Namputhiri
Assistant Professor,
Department of English,
Acharya Institute of Graduate Studies.

 

Members

Mr. AVS Namboodiri
Former Associate Editor,
Department of Economics,
Deccan Herald, Bengaluru.

Dr. Yoganand Rao
Head, Department of English,
St. Clarets College, Bengaluru.

Our Professors

Acharya institute of graduate studies is known for its best education, and the AIGS faculty is composed of young and experience. Faculty members are passionate and curious individuals who continue their own research while teaching at AIGS. They come from across the country, bringing with them a diverse wealth of knowledge.


Course Catalog

Master of Arts - Journalism & Mass Communication

  • Introduction to Mass Communication
  • Media of Mass Communication
  • Broadcast Media - Radio & Television
  • Principles of Reporting
  • Advanced Editing Techniques
  • Advertising Communication
  • Economic Journalism
  • Advanced Communication Theories
  • Developmental Communication
  • Information Technology for Communication & Mass Media
  • Communication Research Methods
  • Communication Policy Management
  • Public Relations & Corporate Communication
  • Principles & Characteristics of Radio & Television
  • Broadcasting - Production Techniques
  • International Communication
  • Mass Communication Laws & Ethics
  • Broadcasting Programme Analysis
  • Political Communication
  • Vernacular Journalism
  • Writing for Vernacular Press
  • Magazine Journalism - Production Techniques
  • Writing for Magazines
  • Film Communication
  • Film Analysis
  • Organisational Communication
  • Industrial Communication
  • Health Communication
  • Traditional Media
  • Science & Technology Communication
  • Environmental Communication

  Download Syllabus

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