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Acharya Institute of Technology

Bachelor of Arts

Overview

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Programs

Under Graduate

Bachelor of Arts

Duration  : 3 Years

Eligibility : Pass in Pre-University / Higher Secondary / 10+2 / ‘A’ Level or equivalent of any recognized board or council in any discipline with English as one of the languages.


Career Scope

With the management of the corporate world going completely digital, media relations, writing and advertising are becoming attractive careers. The motivated student will now have a greater choice in filling critical roles in the management of computing resources in the corporate context. Journalism allows the student to cross the threshold over to higher achievements in specialized subjects and subsequently open up highly rewarding career prospects.

Vision

“Acharya Institutes, committed to the cause of value-based education in all disciplines, envisions itself as fountainhead of innovative human enterprise, with inspiration initiatives for academic excellence.”


Mission

“To go an extra mile in achieving excellence in Journalism and Mass communication teaching and to impart the best and useful industrial practices in the faculty and students. The effort is also to enable students to cope with the industry requirements so that they adapt themselves and soon after they graduate, they can meet media expectations."

"To provide our students with a strong education in the theoretical, scientific, and applied study of psychology. To this end we seek to,
• Provide our undergraduate majors with knowledge of psychology as an art, a science and a profession.
• Provide our graduate students with high quality programs that prepare them for careers in industry, government, mental     health settings, educational settings, and further postgraduate study.
• Provide students enrolled in programs a basic understanding of psychology and its importance in all human endeavours."

“To go an extra mile in achieving excellence in Journalism and Mass communication teaching and to impart the best and useful industrial practices in the faculty and students. The effort is also to enable students to cope with the industry requirements so that they adapt themselves and soon after they graduate, they can meet media expectations."

Advisory Board

Department of Journalism


Chief Advisor

Prof. Gurunath Rao Vaidya
Principal,
Acharya Institute of Graduate Studies.

 

Chairman

Prof. A S Chandra Mouli
Head of Department,
Department of Mass Communication and Journalism.
Acharya Institute of Graduate Studies.

 

Member Secretary

Mrs. Sanchita Mukherjee
Lecturer,
Department of Mass Communication and Journalism,
Acharya Institute of Graduate Studies.

 

Members

Prof. H S Eswara
Former Dean and Chairman,
Department of Mass Communication and Journalism,
Bangalore University.

Mr. N G Srinivasa
Former Additional Director General,
South Zone, Doordarshan.


Department of Psychology


Chief Advisor

Prof. Gurunath Rao Vaidya
Principal,
Acharya Institute of Graduate Studies.

 

Chairman

Prof. George Varied Thekkan
Assistant Professor and Head,
Department of Psychology,
Acharya Institute of Graduate Studies.

 

Member Secretary

Mrs. Prathibha M V
Lecturer,
Department of Psychology,
Acharya Institute of Graduate Studies.

 

Members

Dr. H S Ashok
Professor and Chairperson (BOS),
Department of Psychology,
Bangalore University.

Mrs. Swarnalatha Iyer
Associate Professor and ‎MD,
Seshan's Academy Infinity Pvt. Ltd, Bengaluru.



Department of English

Chief Advisor


Prof. Gurunath Rao Vaidya
Principal,
Acharya Institute of Graduate Studies.

 

Chairman

Prof. Greeshma Peethambaran
Assistant Professor & Head,
Department of English.
Acharya Institute of Graduate Studies.

 

Member Secretary

Dr. Krishnan Namputhiri
Assistant Professor,
Department of English,
Acharya Institute of Graduate Studies.

 

Members

Mr. A V S Namboodiri
Former Associate Editor,
Department of English,
Deccan Herald, Bengaluru.

Dr. Yoganand Rao
Head, Department of English,
St. Clarets College, Bengaluru.

Our Professors

Acharya institute of graduate studies is known for its best education, and the AIGS faculty is composed of young and experience. Faculty members are passionate and curious individuals who continue their own research while teaching at AIGS. They come from across the country, bringing with them a diverse wealth of knowledge.

Course Catalog

Bachelor of Arts

Journalism

  • Fundamentals of Journalism
  • Mass Communication
  • Media Laws & Indian Constitution
  • Basic Audio Visual Media
  • Reporting Methods
  • Editing Techniques
  • Media Management
  • Advertising & Public Relations

Marketing

  • Principles of Marketing
  • Advertising & Salesmanship
  • Marketing Research
  • Marketing of Agricultural Goods
  • Consumer Behavior
  • Services Marketing
  • Entrepreneurship Development
  • International Marketing

Psychology

  • Basic Psychological Processes
  • Child Psychology
  • Developmental Psychology
  • Abnormal Psychology
  • Counseling Psychology
  • Health Psychology
  • Industrial Psychology
  • Social Psychology
  • Educational Psychology

Economics

  • Microeconomics
  • Macroeconomics
  • Developmental Economics
  • International Economics
  • Indian Economics
  • Environmental Economics
  • Quantitative Techniques

English

  • Poetry
  • Drama
  • Prose
  • Fiction
  • Criticism
  • Aspects of Language
  • American English
  • Indian Writing in English
  • World Literature

  Download Syllabus

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